Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
| Year of publication: |
2013
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|---|---|
| Authors: | Richard, James E. ; Meuli, Paul G. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 5 (1.4.), p. 698-719
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