Exploring antecedents & consequences of customer satisfaction with smartphones : implications for CRM
Kim, Arum, (KDI School of Public Policy and Management, Korea), Cho, Yoon C., Ph.D., (KDI School of Public Policy and Management, Korea)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Arum ; Cho, Yoon C. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 13.2015, 4, p. 215-229
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| Subject: | Customer Satisfaction | Loyalty | Antecedents | Consequences | Smartphone | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412119