Exploring antecedents of SMS–based mobile advertising perceptions
| Year of publication: |
2012
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|---|---|
| Authors: | Coursaris, Constantinos K. ; Sung, Jieun ; Swierenga, Sarah J. |
| Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0069, ZDB-ID 21933650. - Vol. 6.2012, 2 (1.1.), p. 143-157
|