Exploring athlete brand image development on social media : the role of signalling through source credibility
Year of publication: |
2020
|
---|---|
Authors: | Na, Sangwon ; Kunkel, Thilo ; Doyle, Jason |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 20.2020, 1, p. 88-108
|
Subject: | Athlete branding | signalling | social media | source credibility | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing | Sportler | Athletes | Glaubwürdigkeit | Credibility | Signalling | Konsumentenverhalten | Consumer behaviour |
-
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran, (2020)
-
Tian, Shiyun, (2022)
-
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos, (2018)
- More ...
-
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo, (2022)
-
Na, Sangwon, (2019)
-
Doyle, Jason, (2016)
- More ...