Exploring Audiences’ Behavior in the Theatre Land

The aim of this paper is to reveal updated insights regarding the theatre audiences’ behavior in terms of which are the key motivations that drive them to attend a theatre event, the steps they follow within the making decision process and the variables they take into consideration when evaluating their own overall satisfaction related to the artistic experience.

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Authors:	Ciceo, Andreea
Other Persons:	Michelberger, Pál (contributor)
Institutions:	Keleti Károly Gazdasági Kar, Óbudai Egyetem
Subject:	motivation \| decision making process \| arts audience \| theatre \| performing arts

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Extent:	application/pdf
Series:	Proceedings of FIKUSZ '12.
Type of publication:	Article
Classification:	M31 - Marketing ; M37 - Advertising
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010878306