Exploring avatar selves in the metaverse : consumer co-creation of experiences
Year of publication: |
2025
|
---|---|
Authors: | Chakraborty, Amrita ; Jain, Varsha ; Belk, Russell W. |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 2, p. 694-716
|
Subject: | altered self | disengagement | engagement | experience | metaverse | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Virtuelle Realität | Virtual reality | Persönlichkeitspsychologie | Personality psychology | Experiment |
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