Exploring booth design as a determinant of trade show success
Peter H. Bloch, Srinath Gopalakrishna, Andrew T. Crecelius, and Marina Scatolin Murarolli
| Year of publication: |
October-December 2017
|
|---|---|
| Authors: | Bloch, Peter H. ; Gopalakrishna, Srinath ; Crecelius, Andrew T. ; Murarolli, Marina Scatolin |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 4, p. 237-256
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| Subject: | Design | trade show | atmospherics | B-to-B | conjoint | Messe | Trade fair | Conjoint-Analyse | Conjoint analysis | Messebeteiligung | Trade fair participation | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1381399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011784954