Exploring buying intention and brand loyalty of Millennials and Gen Z toward sustainable beauty and personal care products using a green mix approach
Deboshree Barman Seal, Sudin Bag, and Kousik Mand
| Year of publication: |
2025
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|---|---|
| Authors: | Seal, Deboshree Barman ; Bag, Sudin ; Mand, Kousik |
| Published in: |
Sustainability in marketing practice : strategies for industry 4.0. - Palm Bay, FL, USA : Apple Academic Press,, ISBN 978-1-032-66812-3. - 2025, p. 207-227
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Markentreue | Brand loyalty | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Altersgruppe | Age group | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781032668123-17 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272255