Exploring communication channels used by festival visitors : traditional channels versus the Internet
A. van Lille and J.W. Strydom (Business Management, University of South Africa, Pretoria, South Africa)
| Year of publication: |
2015
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|---|---|
| Authors: | Lille, A. van ; Strydom, Johan |
| Published in: |
African journal of science, technology, innovation & development : AJSTID. - Abingdon : Routledge, Taylor & Francis, ISSN 2042-1338, ZDB-ID 2522609-5. - Vol. 7.2015, 3/4, p. 255-264
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| Subject: | marketing communication | events | Internet | profile characteristics | print media | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Kommunikation | Communication | Event-Marketing | Event marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20421338.2015.1082359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565611