Exploring competitive hotel selection attributes among guests : an importance-performance analysis
Jinkyung Jenny Kim, Youngseok Lee and Heesup Han
Year of publication: |
2019
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Authors: | Kim, Jinkyung Jenny ; Lee, Youngseok ; Han, Heesup |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 9, p. 998-1011
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Subject: | behavioral intentions | hotel guests | Hotel selection attributes | hotels in South Korea | importance-performance analysis (IPA) | intangible attributes | intra-bound travel | revisit intention | tangible attributes | word-of-mouth intention | Hotellerie | Hotel industry | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Performance-Messung | Performance measurement | Verbrauchereinstellung | Consumer attitudes | Tourismusberufe | Tourism employees |
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