Exploring constrained rates of adoption of total cost of ownership models : a service-dominant logic analysis
Year of publication: |
2015
|
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Authors: | Freiling, Jörg ; Dressel, Kathrin |
Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 33.2015, 7, p. 774-793
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Subject: | innovative business models | service-dominant logic | small and medium-sized enterprises | total cost of ownership models | Service-Dominant Logic | Service-dominant logic | KMU | SME | Lebenszykluskosten | Life cycle costing | Geschäftsmodell | Business model | Theorie | Theory |
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