Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model
Year of publication: |
2020
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Authors: | Kim, Myung-Ja ; Lee, Choong-Ki ; Jung, Timothy |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 1, p. 69-89
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Subject: | virtual reality tourism | stimulus-organism-response theory | authentic experience | attachment | visit intention | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism |
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