Exploring consumer conflict management in service encounters
Year of publication: |
2010
|
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Authors: | Beverland, Michael B. ; Kates, Steven M. ; Lindgreen, Adam ; Chung, Emily |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 5, p. 617-633
|
Subject: | Konsumentenverhalten | Consumer behaviour | Konfliktregelung | Dispute settlement | Kundenservice | Customer service | Grounded Theory | Grounded theory |
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