Exploring consumer online purchase behaviour
Marjeta Marolt
| Year of publication: |
2025
|
|---|---|
| Authors: | Marolt, Marjeta |
| Published in: |
Research notes on digital business transformation and artificial intelligence. - Berlin : Peter Lang, ISBN 978-3-631-92432-7. - 2025, p. 193-221
|
| Subject: | online purchase behaviour | consumers characteristics | digital commerce | consumer experiences | artificial intelligence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015433691