Exploring consumer responses to AI-generated visual marketing content : a dual-process theory perspective
Chunfeng Chen, Depeng Zhang, Lu Zhu, Fenghua Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Chen, Chunfeng ; Zhang, Depeng ; Zhu, Lu ; Zhang, Fenghua |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 5, Art.-No. e70121, p. 1-13
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| Subject: | AI-generated content | consumer response | dual-process theory | visual marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Marketing | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015456413