Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Kittichai Watchravesringkan and Nancy Nelson Hodges; Yun-Hee Kim
| Year of publication: |
2010
|
|---|---|
| Authors: | Watchravesringkan, Kittichai ; Hodges, Nancy ; Kim, Yun-hee |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 2, p. 263-281
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Produktgestaltung | Product design | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985985