Exploring consumers' attitude towards relationship marketing
Michael A. Jones; Kristy E. Reynolds; Mark J. Arnold; Colin B. Gabler; Stephanie T. Gillison ...
| Year of publication: |
2015
|
|---|---|
| Authors: | Jones, Michael A. ; Reynolds, Kristy E. ; Arnold, Mark J. ; Gabler, Colin B. ; Gillison, Stephanie T. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 3, p. 188-199
|
| Subject: | Consumer attitudes | Customer relationships | Relationship marketing | Beziehungsmarketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309001