Exploring consumers' motivations to engage in innovation through co-creation activities
Deborah Roberts; Mathew Hughes; Kia Kertbo
| Year of publication: |
2014
|
|---|---|
| Authors: | Roberts, Deborah ; Hughes, Mathew ; Kertbo, Kia |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 147-169
|
| Subject: | Innovation | Value co-creation | Social exchange theory | Consumers | Motivation theory | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Motivation | Austauschtheorie |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344224