Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances
| Year of publication: |
2009
|
|---|---|
| Authors: | Talay, M.Berk ; Seggie, Stevenh ; Cavusgil, Erin |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 26.2009, 4, p. 360-370
|