Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xiaohan Xu, Maria Leonora G. Comello, Suman Lee, and Richard Clancy
| Year of publication: |
2020
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| Authors: | Xu, Xiaohan ; Comello, Maria Leonora Nori G. ; Lee, Suman ; Clancy, Richard |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 2, p. 79-102
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| Subject: | China | country of origin | dairy | ethnocentrism | export | Marketing | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin | USA | United States | Milchverarbeitung | Dairy industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1722778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243989