Exploring customer attachment behaviour to sustain the retail industry in Malaysia
Rozita Naina Mohamed and Halimahton Borhan
| Year of publication: |
2014
|
|---|---|
| Authors: | Rozita Naina Mohamed ; Halimahton Borhan |
| Published in: |
World journal of entrepreneurship, management and sustainable development : WJEMSD. - Bingley : Emerald, ISSN 2042-5961, ZDB-ID 2802091-1. - Vol. 10.2014, 1, p. 69-76
|
| Subject: | Marketing | Business | Malaysia | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Nachhaltigkeit | Sustainability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493044