Exploring customer engagement in the product vs. service context
Mohsen Behnam, Linda D. Hollebeek, Moira K. Clark, Reza Farabi
| Year of publication: |
2021
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|---|---|
| Authors: | Behnam, Mohsen ; Hollebeek, Linda D. ; Clark, Moira K. ; Farabi, Reza |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-9
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| Subject: | Customer cocreation | Customer engagement | Customer knowledge sharing | Customer learning | Goods/services | Relationship quality | Sports | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Dienstleistungsqualität | Service quality | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102456 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502654