Exploring customer engagement value from relationship benefits
Alireza Tourchian and Samad Aali, Naser Sanoubar and Alireza Bafandeh Zendeh
| Year of publication: |
2022
|
|---|---|
| Authors: | Tourchian, Alireza ; Aali, Samad ; Sanoubar, Naser ; Zendeh, Alireza Bafandeh |
| Published in: |
International journal of Islamic and Middle Eastern finance and management. - Bingley : Emerald, ISSN 1753-8408, ZDB-ID 2423843-0. - Vol. 15.2022, 5, p. 986-1005
|
| Subject: | Customer engagement | Customer lifetime value | Referral | Relationship marketing | Services marketing | Social benefits | Beziehungsmarketing | Kundenwert | Customer value | Dienstleistungsmarketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMEFM-12-2020-0603 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013375385