Exploring customer experience, commitment, and engagement behaviours
Sanjit K. Roy, Richard L. Gruner and Jingjing Guo
| Year of publication: |
2022
|
|---|---|
| Authors: | Roy, Sanjit ; Gruner, Richard L. ; Guo, Jingjing |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 1, p. 45-68
|
| Subject: | customer commitment | customer experience | engagement behaviours | PLS path modelling | retail services | Services marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2019.1642937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170042