Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry
| Year of publication: |
2019
|
|---|---|
| Authors: | Haddara, Moutaz ; Hsieh, Jenny ; Fagerstrøm, Asle ; Eriksson, Niklas ; Sigurðsson, Valdimar |
| Published in: |
Managerial and Decision Economics. - Wiley, ISSN 0143-6570, ZDB-ID 1491342-2. - 2019 (23.08.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mde.3078 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084189