Exploring "deep" and "wide" stakeholder relations in service activity
| Year of publication: |
2005
|
|---|---|
| Authors: | Jallat, Frédéric ; Wood, Elliot |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 9, p. 1013-1024
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