Exploring destination positioning and message congruence in tourism management : an eye-tracking and fMRI study
Beatriz García-Carrión, Salvador Del Barrio-García, Francisco Muñoz-Leiva, Lucia Porcu
| Year of publication: |
2025
|
|---|---|
| Authors: | García-Carrión, Beatriz ; Barrio-García, Salvador del ; Muñoz-Leiva, Francisco ; Porcu, Lucia |
| Subject: | Destination positioning | Eye-tracking | fMRI | Gastronomy | IMC | Message congruence | Natural environment | Social media | Social Web | Social web | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2024.105111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015337303