Exploring determinants of visitor's e-WOM in the virtual art exhibition with an extended American Customer Satisfaction Index Model
Xi Wang, Yiqing Liao, Chuyao Liu and Jie Zheng
| Year of publication: |
2025
|
|---|---|
| Authors: | Wang, Xi ; Liao, Yiqing ; Liu, Chuyao ; Zheng, Jie |
| Published in: |
Consumer Behavior in Tourism and Hospitality. - Bradford : Emerald, ISSN 2752-6674, ZDB-ID 3124554-7. - Vol. 20.2025, 1, p. 38-56
|
| Subject: | American Customer Satisfaction Index (ACSI) | E-WOM | Exhibition promotion | Virtual exhibition | Visitor satisfaction | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CBTH-04-2024-0149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373051