Exploring digital marketing adoption dynamics in Pakistani startups through the Technology-Organization-Environment (TOE) framework
Arsalan Ahmed, Norizan Mat
| Year of publication: |
2024
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|---|---|
| Authors: | Ahmed, Arsalan ; Mat, Norizan |
| Published in: |
Journal of developmental entrepreneurship : JDE. - Norfolk, VA : Norfolk State University,, ISSN 1084-9467, ZDB-ID 2070330-2. - Vol. 29.2024, 3, Art.-No. 2450020, p. 1-36
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| Subject: | digital marketing adoption | environmental factors | organizational factors | Small and medium startups | technological factors | Technology-Organization-Environment (TOE) framework | KMU | SME | Unternehmensgründung | Business start-up | Innovationsdiffusion | Innovation diffusion | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1084946724500201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015400721