Exploring embeddedness, centrality, and social influence on backer behavior : the role of backer networks in crowdfunding
Yuho Chung, Yiwei Li, Jianmin Jia
| Year of publication: |
2021
|
|---|---|
| Authors: | Chung, Yuho ; Li, Yiwei ; Jia, Jianmin |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 5, p. 925-946
|
| Subject: | Backer behavior | Centrality | Crowdfunding | Embeddedness | Social influence | Social network | Tie strength | Soziales Netzwerk | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Unternehmensnetzwerk | Business network | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00779-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012614775