Exploring entrepreneurs' business-related social media typologies : a latent class analysis approach
Year of publication: |
2022
|
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Authors: | McLaughlin, Christopher ; McCauley, Laura Bradley ; Stephens, Simon |
Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 28.2022, 5, p. 1245-1272
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Subject: | Entrepreneurs | Latent class analysis | Social media | Theory of planned behaviour | Typology | Social Web | Social web | Unternehmer | Verbrauchereinstellung | Consumer attitudes | Entrepreneurship | Entrepreneurship approach |
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