Exploring event bundling : the strategy and its impacts
Yueying Hazel Xu, IpKin Anthony Wong, Xiuchang Sherry Tan (Institute for Tourism Studies, Macao)
| Year of publication: |
February 2016
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|---|---|
| Authors: | Xu, Yueying ; Wong, IpKin Anthony ; Tan, Xiuchang Sherry |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 52.2016, p. 455-467
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| Subject: | Event bundling | Event stakeholder | Perceived value | Destination loyalty | Leistungsbündel | Bundling strategy | Event-Marketing | Event marketing | Stakeholder | Tourismuswirtschaft | Tourism industry | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2015.07.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419243