Exploring fan behavior : developing a scale to measure sport eFANgelism
Brendan Dwyer, Gregory P. Greenhalgh, and Carrie W. LeCrom (Virginia Commonwealth University)
| Year of publication: |
November 2015
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|---|---|
| Authors: | Dwyer, Brendan ; Greenhalgh, Gregory P. ; LeCrom, Carrie W. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 6, p. 642-656
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| Subject: | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Sport | Sports | Sportveranstaltung | Sport event | Arbeitsverhalten | Work behaviour | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/JSM.2014-0201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011421900