Exploring hotel brand attachment : the mediating role of sentimental value
Yan Liu, Yan Kou, Zhenzhong Guan, JiaJing Hu, Bo Pu
| Year of publication: |
2020
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|---|---|
| Authors: | Liu, Yan ; Kou, Yan ; Guan, Zhenzhong ; Hu, JiaJing ; Pu, Bo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-9
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| Subject: | Brand attachment | Functional value | Hedonic value | Sentimental value | Symbolic value | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Markenimage | Brand image | Hotellerie | Hotel industry | Markenführung | Brand management | Hedonischer Preisindex | Hedonic price index | Soziale Werte | Social values | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Bewertung | Evaluation | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269079