Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Marcello M. Mariani, Samuel Fosso Wamba
| Year of publication: |
2020
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|---|---|
| Authors: | Mariani, Marcello M. ; Wamba, Samuel Fosso |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 338-352
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| Subject: | Big data analytics | Consumer goods companies | Digital data | Forecasting | Innovation | Online review crowdsourcing | Big Data | Big data | Digitalisierung | Digitization | Innovationsmanagement | Innovation management | Data Mining | Data mining | Crowdsourcing | Konsumgüter | Consumer goods | Konsumgüterindustrie | Consumer goods industry | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417351