Exploring how relationship quality influences positive eWOM: the importance of customer commitment
| Year of publication: |
2012
|
|---|---|
| Authors: | Tsao, Wen-Chin ; Hsieh, Ming-Tsang |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 21017797. - Vol. 23.2012, 7 (1.8.), p. 821-836
|