Exploring impulse buying in services : toward an integrative framework
Piyush Sharma; Bharadhwaj Sivakumaran; Roger Marshall
| Year of publication: |
2014
|
|---|---|
| Authors: | Sharma, Piyush ; Sivakumaran, Bharadhwaj ; Marshall, Roger |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 2, p. 154-170
|
| Subject: | Consumer impulsiveness | Credence | Experience | Impulse buying | Intangible | Optimum stimulation level | Search | Self-monitoring | Tangible | Konsumentenverhalten | Consumer behaviour | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345193