Exploring individual predictors of variation in public awareness of expressive and instrumental nonprofit brands
Madinah F. Hamidullah, Jung Ah (Claire) Yun, Lindsey M. McDougle, Jongmin Shon, Hyuk Yang, Ashley Davis
| Year of publication: |
2022
|
|---|---|
| Authors: | Hamidullah, Madinah F. ; Yun, Jung Ah ; McDougle, Lindsey M. ; Shon, Jongmin ; Yang, Hyuk ; Davis, Ashley |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2022, 1, Art.-No. e1710, p. 1-13
|
| Subject: | Nonprofit-Organisation | Nonprofit organization | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1710 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013093304