Exploring the influence of gamification-enabled customer experience on continuance intention towards digital platforms for e-government : an empirical investigation
RunZe Liu, Jose Benitez, Lin Zhang, Zhen Shao, JiaNing Mi
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, RunZe ; Benitez, Jose ; Zhang, Lin ; Shao, Zhen ; Mi, Jianing |
| Subject: | Behavioral intention | Customer experience | Digital government | Gamification | Motivation | Konsumentenverhalten | Consumer behaviour | E-Government | E-government | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Digitalisierung | Digitization | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2024.103986 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081317