Exploring key antecedents of purchase intentions within different services
Hong-Youl Ha; Raphaël K. Akamavi; Phillip J. Kitchen and Swinder Janada
| Year of publication: |
2014
|
|---|---|
| Authors: | Ha, Hong Youl ; Akamavi, Raphaël K. ; Kitchen, Phillip J. ; Janada, Swinder |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 7, p. 595-606
|
| Subject: | Service quality | Customer satisfaction | Purchase intentions | Physical environment | Advertising campaign familarity | Service-oriented employee behaviour | Dienstleistungsqualität | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010434577