Exploring key neo-marketing directions through the use of an academic "think tank": A methodological framework
| Year of publication: |
2002
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|---|---|
| Authors: | Moutinho, Luiz ; Davies, Fiona ; Hutcheson, Graeme |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 4, p. 417-432
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