Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers
| Year of publication: |
2008
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|---|---|
| Authors: | Andronikidis, Andreas ; Vassiliadis, Christos ; Fotiadis, Thomas ; Priporas, Constantinos-Vasilios |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - 2008, p. 20-38
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