Exploring Marketing Information Systems (MkIS) selection and evaluation critersia: implications for suppliers
Andreas Andronikidis, Christos Vassiliadis, Thomas Fotiadis and Constantinos-Vasilios Priporas
| Year of publication: |
2008
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|---|---|
| Authors: | Andronikidis, Andreas ; Vassiliadis, Christos ; Fotiadis, Thomas ; Priporas, Constantinos-Vasilios |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 3.2008, 1, p. 20-38
|
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Lieferantenmanagement | Supplier relationship management | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717524