Exploring mediating and moderating influences on the links among cycle time, proficiency in entry timing, and new product profitability
Year of publication: |
2008
|
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Authors: | Langerak, Fred ; Hultink, Erik J. ; Griffin, Abbie |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 25.2008, 4, p. 370-385
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Subject: | Innovation | Markteintritt | Market entry | Zeit | Time | Industrie | Manufacturing industries | Niederlande | Netherlands |
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