Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction
Zoya Wajid Satti, Samreen Fahim Babar and Hafiz Mushtaq Ahmad
| Year of publication: |
2021
|
|---|---|
| Authors: | Satti, Zoya Wajid ; Babar, Samreen Fahim ; Ahmad, Hafiz Mushtaq |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 32.2021, 7, p. 719-736
|
| Subject: | customers' five senses | gastronomy | marketing trend | Pakistan | restaurant industry | service as value | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2019.1632185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012513921