Exploring mobile application customer loyalty : the moderating effect of use contexts
Chiao-Chen Chang
| Year of publication: |
September 2015
|
|---|---|
| Authors: | Chang, Chiao-Chen |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 39.2015, 8, p. 678-690
|
| Subject: | Mobile telecommunication | Mobile application | Loyalty | Value | Satisfaction | Use context | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2015.07.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011496016