Exploring new dimensions in OTT consumption : an empirical study on perceived risks, descriptive norms and goal-directed behaviour
Garima Sahu and Gurinder Singh and Gurmeet Singh and Loveleen Gaur
| Year of publication: |
2024
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| Authors: | Sahu, Garima ; Singh, Gurinder ; Gurmeet Singh ; Gaur, Loveleen |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 7, p. 1634-1656
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| Subject: | Descriptive norms | Goal-directed behaviour model | Over-the-top (OTT) streaming services | Perceived risks | User engagement | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Risikopräferenz | Risk attitude | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-07-2023-0690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210545