Exploring online sentiment (OS) as a measure of customer experience (CX) for telecommunication services
James Lappeman, Seth Meyer and Diana Miguel
| Year of publication: |
2022
|
|---|---|
| Authors: | Lappeman, James ; Meyer, Seth ; Miguel, Diana |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 3, p. 257-276
|
| Subject: | customer experience | customer journey | Online sentiment | telecommunications | Twitter | Telekommunikation | Telecommunications | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Telekommunikationssektor | Telecommunications industry | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1992558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352800