Exploring perceptions of advertising ethics : an informant-derived approach
Haseeb Ahmed Shabbir, Hala Maalouf, Michele Griessmair, Nazan Colmekcioglu, Pervaiz Akhtar
| Year of publication: |
2019
|
|---|---|
| Authors: | Shabbir, Haseeb Ahmed ; Maalouf, Hala ; Griessmair, Michele ; Colmekcioglu, Nazan ; Akhtar, Pervaiz |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 159.2019, 3, p. 727-744
|
| Subject: | Ethics | Advertising | Emic-etic | Multi-dimensional scaling | Lebanon | Werbung | Libanon | Ethik | Unternehmensethik | Business ethics | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-018-3784-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012108974