Exploring personal branding on YouTube
Chih-Ping Chen
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Chih-ping |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 12.2013, 1/4, p. 332-347
|
| Subject: | consumer empowerment | consumer-personal brand relationship | personal branding | self-branding | YouTube | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenimage | Brand image | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248367